"I always joke that I was my first customer," says Lena. "I had a not so great first wig buying experience when I got married in 2003 and wanted to sell my wig. I realized a lot of my friends were in the same boat. And with wigs being so expensive, other women were really happy to get a great deal.
What bothered me the most about my first wig-buying fiasco was the customer service experience -- paid nearly $2,000 and it felt closer to Walmart than Nordstrom! So part of my goal when I opened Lena's Wigs was to make it a low-key, reasonably priced, and transparent buying experience."